A person is born with certain abilities and aptitudes that they have no control over. What they become is the synthesis of their starting point, what they are exposed to and how they respond. No one book will tell you how to be successful but if you can read and apply the thoughts included in this library you will be well on your way to success. Get in the habit of reading one book a month. In creating this list, I realize that it is time to revisit some of these. Over time I will add to this list and if you have specific suggestions please let us know.
A number of the books below relate specifically to the marketing and advertising industry however many of the concepts can be applied to any industry. The Systems section may be intimidating however these focus on understanding how to abstract and structure concepts using terms that many can then understand.
Marketing, Selling & Relationships
Getting Past No: Negotiating with Difficult People by William Ury
The Naked Leader: The True Paths to Success Are Finally Revealed by David Taylor
Official Boy Scout Handbook by William Hillcourt
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
The Emotional Intelligence Quick Book by Travis Bradberry
The SPEED of Trust: The One Thing That Changes Everything by Stephen M. R. Covey
Refactoring: Improving the Design of Existing Code by Martin Fowler
Data Model Patterns: Conventions of Thought by David Hay
Where Good Ideas Come From by Steven Johnson